The example of Borderlands 2 shows how Steam proceeds against Review Bombing. On Steam, it hailed negative reviews for the Borderlands games. These reviews will now be treated separately. That’s how Steam wants to avoid “off topic” reviews.
A few days ago, Steam was hailing negative reviews for the Borderlands series on Steam. The trigger was the announcement that Borderlands 3 will initially appear on the PC only in the Epic Games Store.
The negative reviews had an impact on the overall assessment of the Borderlands series. This has now been successfully combated, because Steam filters out such “wrong” reviews now out.
Why was the step so important?
The visible rating on Steam is an important criterion for potential customers. On each shop page of a game, Steam users can see how many players rated a game as “positive” or “negative.” In order to give developers or publishers a lesson in controversial marketing decisions, the fans manipulate the ratings into negative territory.
How does the system work?
Steam automatically recognizes “unusual” review activities. So if in a very short time hundreds of negative reviews appear for a game that was rated very well so far, then Valve is informed. The developers can then remove these “off topic” reviews from the overall rating.
The reviews are not deleted:
The negative reviews that have nothing to do with the game are not completely deleted. They can still be viewed, but are now in the “Off Topic” category. So they have no influence on the rating of a game. If you want, you can still look at these reviews to form an opinion.
Borderlands 3 was not the trigger:
However, it has to be said that Steam announced quite a while ago to take action against the “review bombing”. It seems coincidental that the innovation of the system coincides with the drama of Borderlands 3 at the same time. Other games will benefit from this system as well, filtering out unjustified reviews that have nothing to do with the game itself.
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