At the IIHF Ice Hockey World Championship, which will be held in Slovakia from 10 to 26 May, Skoda Auto will be the main sponsor for the 27th time in a row. The brand is thus further expanding its lead in the world record for the longest sponsorship of a World Cup. Skoda uses this stage as the official main sponsor of the Ice Hockey World Championship for the first time for a world premiere: On May 23, the day of the quarter-finals, the Czech brand presents its completely redesigned flagship, the Superb.
Alain Favey, Skoda Auto’s Vice President of Sales and Marketing, explains: “The fact that we are debuting our world premiere with the world premiere of a new model underscores the importance of this event for our brand.” Skoda supports the IIHF World Ice Hockey Championship has been a mobility partner since 1992. The automaker has been the official main sponsor since 1993. This is the longest main sponsoring event in the history of World Sports Championships – officially recognized as the Guinness World Record. “Skoda is also the exclusive partner of the” IIHF App “. It offers ice hockey fans background information and statistics. Thanks to living ticker including Toralarm the user escapes no hit. In addition, users can predict the outcome of the prediction game and share it with friends.
Eight years after the last Ice Hockey World Cup in Slovakia, the International Ice Hockey Federation (IIHF) is now returning to the ice hockey enthusiastic country. From May 10th to 26th, the world’s top 16 national teams will compete. The venues are the Slovnaft Aréna in the capital Bratislava and the Steel Aréna in Ko? Ice. As a mobility partner, Skoda provides the organizers with a total of 50 vehicles, this time mainly the SUV models Kodiaq and Karoq. (Ampnet / Sm)