As always, the fashion and music two industries were separated. Are required one after the other in order to survive and to feed each other in terms of creative and commercial. If you are good, before the relationship fashion-music fundamentaba with base in the social movements, the fashion every time you hang become a degree that his driving force is.
The phenomenon of musicians, try your luck as a fashion designer is not new, but what is changed, how these characters have influenced in the global industry, with your fame for your brand to position. This is the case, Rihanna with her signature, luxury Fenty of the conglomerate LVMH, and Beyonce with Ivy Park in collaboration with Adidas.
This entrepreneurs have powered the fashion industry like never before, and in this second quarter of 2019, is the classification in “The Lyst Index” of evidence for its influence on hard data, and points out that the key of your success it is: diversity. In your first month, Fenty more than 5000 articles digital, and more than 7 million impressions in social networks has already.
The approach luxury modern Fenty has a strong effect marketing; your casting a variety of influencers and models, model digital “see-now-wear-now”presentation limited edition and pop-up stores in strategic positions, these maison new the message, was founded, continue to hold the loyalty of their customers and the sale you best own.
On the other hand, Beyoncé’s relaunch of their brand athleisure Ivy Park in collaboration with Adidas, the impressions in the social networks increased by 61% in the 24-hour reception, the search from “Beyoncé x Adidas” rose 2700% and the “Adidas” rose to 31%, the positioning of the German brand, ranked 16 and Ivy Park 140 positions, in addition to the above The Lyst-Index.