If in the year 2016 Beyoncé published Ivy Parka brand athleisure, in the beauty including the heroine was not that diversity was still present in fashion, so the proposal was slapped with force. Two years later, you went on the light of various allegations of homophobia, sexual harassment and racism directed at the President Topshopand Beyoncé did not hesitate to stop immediately any business relationship with the magnate British to buy the whole company.
Since then, a large part of the design of Ivy Park are under-rated and wrapped in the question of what would be made of them without a major investor at his side, but the question has just been solved: Beyoncé has announced the relaunch of the company, together with one of the great of the universe, sporty, Adidas.
The brand knows the benefits of collaborations with musical stars, because to give in 2014, allied with the us-rapper Kanye West a form Yeezy, the sport is still today a real sales hit. “This Association means everything to me. Adidas has always had a huge success at the time, to eliminate the barriers. We share a philosophy, the creativity, the power, and the social responsibility as the axis of business. I am looking forward to re-start and to expand, Ivy Park, on a global scale with this guide, which is so dynamic,” says Beyoncé in a press release. “Beyoncé is a creative, distinctive and also a business Manager. Together, we have the ability to drive change and to strengthen that a whole generation of artists,” said Eric Liedtke, Adidas.
After the news, many wonder whether Adidas will be with Beyoncé, the same he made with Kanye West, give the form to become a brand, one of the greatest successes of the rapper. Although Ivy Park was always good, it was expected that the Queen of the music arrasara with your designs, and everything seems to indicate that the key to this is cooperation with a partner, the expert who is not scare of the challenges.
Beyoncé and Adidas throwing sports, and a line of sporty soon, and to say in front of this message have a little thing in the world, my love, in the sneakers you in advance, Cristina Pedroche, and, Yes, we are aware that we are not published, neither in sports, nor the threads of dental on the market, but we have to say.