The confinement pushes the social network TikTok


(photo: Getty Images)
(photo: Getty Images)

The adults are confined, and the advertisers starting to figure out the TikTok, driving up the social network, which, until a short time ago, it was in a park in g for the young people.

The performers-Jennifer Lopez, Mariah Carey, at the same time, by Jane Fonda, 82, went back into the mass to the platform provided by the chinese company ByteDance to post vdeos of at least 60 seconds.

A lot of adults are finding this fenmeno, which entretm the young at h a month. Aps will get a video sent to you by your friends, business Soft, which complies with the quarantine in the region of Paris, declined the application and said to us, with two kids, 6 and 3 years old They love it, it makes them laugh.”

The use of social media has grown over the lock-down, but the TikTok, that is, before referred to, and j was on the increase, it is doing better than the other platforms. 65 milhes de downloads from the world in February, according to the specialized website where you can SensorTower, and the application was for up to 800 milhes de users in January, according to the DataReportal is close to 1 bilho, even though the site is in the spread the word to numbers.

The TikTok has the advantage of at the request of its beautiful locations and idlicos, as is the case with your Instagram, in these days, so inacessveis for the most part, ” explains Thibault Le Ouay, who is the founder of the company in Manuscript, that it came with all the tags in your announces for marketing on the platform.

“Charli D ‘Amelio”, 15, absolute star of a network, with a total of 46 milhes of the word, “is in the house carrying a body. In a video on the beach, paradisaca. It is still something you can do at home.”, he points out.

The other strong point than the TikTok, from the platform to the Music.the family has for the music and original in its very essence, a format and standard video for one want to interpret the lyrics in any music.

“All of the vdeos are pretty light and fun, and with all of the information in the negative that we hear in other places, and the people are in need of it right now,” says the analyst of eMarketer Debra Aho Williamson.

– Citizenship-and-messages –

To be in harmony with the context of the current situation, the TikTok is trying to convey a message cvica in confinement, mostly under the hashtag #happyathome, which has seen more than 7.9 percent milhes de specific, according to a spokesperson for the platform.

The TikTok also created a page with information about the Covid-19 is supplied with the data of the Organization (the World Health organisation (WHO), which, among other things, seeks to give “various myths” that are related to viruses.

In the title, and for the good of the aes are the entry-point is currently used by brands to communicate with each other at the TikTok, and where the advertising was sparse at at at at at a short time ago. The american giant of the hygiene and cleaning products, Procter & Gamble teamed up with Charli D ‘ Amelio for for a campaign of distancing the social order.

In the field of communication to the tags is limited by the coronavrus, and therefore the opportunities to monetize the current popularity of the TikTok only a few, point out the experts.

In addition, “the brands they are interested in on the TikTok, but it’s a time to cut back on oramentos, marketing, and the trial will often be the first thing to be cut off,” says Debra Williamson.

The analyst adds that the fact that the platform is being controlled by a group of chins to represent, it is sometimes, “one issue concerns the United States, mainly for the brands that may be concerned about the use of the data.

The growth of the app, if you hold it when the adults get back to work and routine? ” too soon to know,” says Debra.