In 1985, nearly two billion people stopped to watch the Live Aid event promoted by fighting against the famine in Ethiopia. The concerts in London and Philadelphia attracted the audience to the television, and for all of the donations over the phone. In the U.S., Bob Dylan, and Led Zeppelin were in attendance. But those who came for the story, it was Freddie Mercury and the band Queen at Wembley Stadium. Two years later, in 2007, the former senior vice president and vice president as Al Gore put it at the foot of the ambitious, and the Live Earth, for the sake of the Planet-Earth: the twelve stages of the around-the-world, 24-hours music 150 artists, attracting two billion viewers.
Now, by the year 2020, it is on the World Health Organization (WHO), the NGO, Global Citizen, and the american singer Lady Gaga what you want to do the story. In the event that, of course, is to help in the fight against the greatest global crisis since the Second World War: a pandemic of the new coronaviruses. The difference in the festival’s humanitarian of the past, is that it’s not going to gather the crowds drinking beer in the stadium. Each and every artist and every viewer – it will be at the convenience of your home, while keeping to the rules of quarantine and isolation. The advantage of this is that all of this is free of charge, and there is no need to fight for a ticket: in order to keep track of the festival, and a tv running, or a connection to the internet, that’s enough.
In Brazil, Globo broadcasts in the open TV, and also a platform for streaming Globoplay. In the pay-TV broadcast television channel Multishow, Paramount pictures, Comedy Central, and Sony. The festival will begin at 16 pm, with performances by artists such as Adam Lambert, Kesha, and Maluma. Then, at 21h, in the main shows, as it Was Eilish, Lizzo, Billie, Joe, Paul McCartney, Eddie Vedder, John Legend, Elton John, and Stevie Wonder, in addition to the actual Lady Gaga.
The international broadcast will be the presentation of Jimmy Fallon, Jimmy Kimmel, and Stephen Colbert, three of the main presenters of the talkshows in the us. In Brazil, the exhibition will be led by Tiago Leifert of the WEEK. Brazil has also made its mark with the Anitta-between the shows and online.