At this point, those who generate content online is a good opportunity for us to reach a greater number of people. This is the case of the influential and microinfluenciadores digital, followed by 71% of the brazilian
Maria Carolina, And The City
We are facing a pandemic: the
it causes people to spend more time on the internet and, especially, in the
social media. After all, they are in social isolation or quarantine in the home, and
they needed to change their lives in drastic ways, because you can’t get out
in the home.
At this point, those who generate content online is a good
the opportunity to reach out to a larger number of people. In the case of
opinion and microinfluenciadores digital, followed by 71% of the
the brazilian, according to a study conducted by the Qualibest. The same study shows that
more than half of people (55%) reported that they search for in the opinion of the
opinion before you make a purchase. That is, the influence they have
a very important role in digital communication, especially in the more
the young people.
These content producers are expected to use this range
a great deal of responsibility to convey the relevant information. This is a must have
twice as much care for the content that you share, because it is an opinion
and their followers are really, really consider listening to an influencer.
In this sense, these profiles, Instagram, or YouTube
you can do not only to disseminate the entertainment, but also
important things to know about the pandemic, and the virus, and a positive message.
Some of the celebrities are already doing this, by promoting
the live shows through social networks, making the relationship with the
the fans and followers.
Even the World Health Organization (WHO) is using a
Tik Tok campaign #SafeHandsthe sharing of jokes and
dance with famous people. An example of this is the singer Mariah Carey, who made a
a video showing how we wash hands for a minimum of forty (40) second, to
to prevent the spread.
While some of the influencers you are trying to catch up
ride with me on the situation in order to win the liking, posting a photo of the mask, without having to
contracted the disease, for example, are actually tainted, as it is the
the case of the Di, Ferrero, Preta Gil, Gabriela Pugliesi and Fernanda Paes Leme.
The opinion must, therefore, follow a plan of content that is specific to this period of time, because it is important to be consistent and to adapt their productions to the present-day reality. You need to have double the amount of care taken with the content being shared at this time. And here is a hint: you review your brand position, and then redraw their strategies. In addition to this, they do not focus only on the now, but already, the trace objective in the post-crisis, but the hiv pandemic is going to go, and any of the digital channel you will need to reposition itself to continue to have a brand name established in the market.
(*) Mary, Carolina, and the city, is a professor of Marketing in the University Center for International Kejii