The French multinational Coty, the owner of brands like Risqué, Rimmel, Wella, Monange, has announced the payment of a US$ 600 million for a majority stake on the line of cosmetics, Kylie Jenner, a member of the famous family’s Kardashian’s. For the French it is, therefore, with a share of 51% in the up in the beauty of the Effects, is the Case with Cosmetics, valued at$ 1.2 billion.
The strategy Responsible for the acquisition, is to walk closer to the audience
a young man. “The
the transaction is also a major milestone in the ongoing transformation of the Coty-in
a company with a more focused and agile company”, the company said in a statement.
In the Case with Cosmetics that was established in 2015 is a line of kits for lip balms. Following the announcement, shares of Coty went up by 2.6 per cent, to US$ 12,22 in New York city. The bullet is controlled by the investment fund of the JAB, LTD, and has been, to recover the revenue.