The futurists have been forced to revise their forecasts for ECO –


Come in the Optimistic future. And even in the retail area, with window displays by Louis Vuitton, with the rainbow tell us that it has its origins in the rays of the sun through the clouds after a storm.

Every year now Wunderman According To The Intelligence it throws up a number of the trends for the coming year. The “The Future 100,” the annual report comes out in January, and those are some of the trends that will mark, in this case, you would mark up to the year 2020.

It so happens that a “normal ” life as we knew it has been upended by a global pandemic lay the foundations for an entirely new normal that will shape the year ahead he explains, Emma Chiu, Global managing Director of Wunderman Canada’s Intelligence.

The fact is that, for the first time in many years, the futurists were forced to revise some of the predictions to review, as a result of the pandemic, a change in the behavior of brands and consumers, cultural changes, and major transformations in virtually all industries. Not all changes, in some cases, the trends identified are still applicable, and some just picked up, as I’ve written here. But in this new world of which we are just starting to learn, live, when, in the desconfinamento, we got to go to the streets, to have the first meetings at work, or even social, he made a a follow-up to. In a world that come with habits, in which it is no longer possible to hug or squeeze of the hand to say hello, or even give you a kiss when we said good-bye to an old friend. In a new report, or the revised version if you want, it is noted in the increase of anxiety levels in young people in north america, which is already five times higher than that of the generations on the X-and game.

There are a couple of weeks ago I started to Ecoolhunter a series of videos on ‘ optimism at the time of a pandemic. Assuming that there is a degree of coolness to be optimistic in these times of uncertainty. I saw that in one of our brand managers, there has been over the last few months, with a sense of philanthropy or social responsibility is awesome, which is at the time of the competition, they worked together, and that’s with a healthy dose of optimism is now returning to the business, and to life in the new normal.

It is better that the first trend, identified in a new Report on the trends of the Wunderman Canada’s Intelligence – Optimistic future. It is said that the people and the brands that are making a concerted effort to find the positive side of it, for a moment, to the collective, to build a future with a positive attitude. The demand for the other good news in the U.S., searches on Google for the “the good news” they fired in the second week of April, according to the Google Analytics. The very claim made by the WHO guidelines include a recommendation that we should be “find opportunities to amplify positive and hopeful stories.” Your very own, ECO has created a section of the ECO R & ositivo with positive stories of companies that have been helping in the fight against the Covid-19.

In the new era of the new normal, it can be a Optimistic future. Even in the retail area, which is now reopened. Shop the Louis Vuitton receive the consumer with a rainbow, in different cities, we should remember that it is a symbol of hope, the beginning of a new adventuretaking it as a message that a rainbow has its origin in the sun’s rays go through the clouds after a storm. For a ride, as creative as the art that is in the beginning of the twentieth CENTURY, a part of the universe of the brand. This “The Rainbow Project”the Louis Vuitton invited the staff and children to set up their storefronts, each storefront will have a different version in the house in the city. And this is the beginning of a new normal, along with optimism and a clear vision for the future.

The ECO has refused the grant of the State. – Contribute to and support the economic journalism-the independent

The ECHO has decided to reject public funding from the State to the media, because it disagrees with the model for subsidies to be followed, even taking into account that you will pay in advance for advertising in the State. For the model, and not the value of the claim, a population of about 19 million euros. The ECO has proposed other ways that I never agreed to the model proposed, and rejected a formal in the day following the date of publication of the decree that formalized the support in the official Gazette of the Republic. A Government-funded newspaper, it is the independence of journalism that is under threat.

We acknowledge the support of the State and the media, in the exceptional circumstances in which we live, but with the models I upload to the market for the players and for the investors to trade and capital, the decision as to what means are to be supported. The choice is theirs, depending on your preference.

The site is in the beginning. We are not only to be consistent with our Manifesto, the Editorial and the readers. We’re journalists, and we’ll continue to do our work in an independent manner, to scrutinise the government on this or any other one, and the political and economic powers. The question every single day, and these days more than ever before, the action of government as well as the action of the opposition, and the decisions of the company and the trade unions, and the plan for the recovery of the economy and the delay in receiving payment from the lay-off, or lines of credit, because the questions have never been as important as it is right now. Because we live in the midst of a recession that is unprecedented, with consequences for the economic and social deep, because in times of emergency, are the breeding ground for the abuse of those in power.

We will, therefore, depend entirely on you, dear reader. And it is for this reason that the challenge to contribute as well. You already know that the us has not accepted public funds, but we are not immune to the crisis, which is reflected in our revenue. For this reason, their contribution is more relevant at this moment in time.

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Mr António Costa,
The Publisher of the ECHO