Coti purchase of 20% of the company, make up Kim Kardashian

The agreement defines the line of cosmetics, the reality show star is 1,000 million dollars. slightly lower estimates 1,200 million U.S. dollars, Kochi is put in the business middle sister Kim Kardashian, Kylie Jenner, when he bought a controlling stake in the cosmetics line that bears his name.

The company will pay $ 200 million, and together with the signature Kim Kardashian, “to touch its efforts to enter new product categories and lead the global expansion beyond its existing lines of products,” – said in a press release.

The owner of KKW, along with her husband, singer hip-hop Kanye West, “the leaders of all creative forces, in terms of initiatives, products and information, on the basis of its incredible ability to talk with a global audience through social networks,” said Coty.

The group of cosmetics is collaborating with brands that support the stars with a large number of followers in social networks to make their products better to customers from the millennial generation, and those who prefer more brands in the niche.

Earlier this month, Coty said he hoped that the demand of its own brands of social network to evolve, when some experts described this as fashionable. The Chairman and two Executive Director Peter Harf answered in the face to start the business Kylie Jenner.